phoenixgao, design

.xyz

.xyz

working on compelling brand and digital experiences + meaningful & visually appealing solutions to client problems. She also makes time for a creative practice focused on typographic experiments.

working on compelling brand and digital experiences + meaningful & visually appealing solutions to client problems. She also makes time for a creative practice focused on typographic experiments.

Loft Design 2024,

Strategized and developed enterprise-scale visual system

Off.Menu, Identity, Art & Editorial Direction

COMING SOON,

Realtor, Digital Assets / Advertising Materials / Press Imagery

designed for the team based around newly launched features, more soon, available on demand

Living with me myself & I,

Thesis, multiple identities, one body.

DP posters series, RISD Graphic Design department,

Celebrating the 2024s degree projects

Pico Island Vineyard,

A strikingly different looking vineyard

Fries Museum, Bruges, Belgium,

An identity system distilling the iconic form of Belgian potato fries

The Type Specimen, Award Winning,

Experimental, A book made without ink

ConeCollection, Web,

An ongoing curation of beautiful, iconic traffic cones

Yale Norfolk School of Art 2024,

Making light

EJOY,

Highlighting the finest ingredients and exceptional quality

Velo Design, Art Direction

2024 Fall Package

Revival project, Hoyt script,

Reviving a stub pen script

EJOY,

Seasonal packaging

Lady Dinah's Cat Emporium,

Imagine making a cat’s life better by enjoying a cup of cream tea

574 years young,

Celebrating the 574th anniversary of typography

If only mosquita sucked fat instead of blood,

Exploring experimental visual storytelling

Behind the Scene, Interview,

How do you make a piece of design that tastes like the sun beating on you in the mediterranean coast

The Grotesque Month,

Keeping grotesque typefaces alive

Walden Optical, Art Direction, Visual Identity

COMING SOON

Sunnic, Rebrand,

Defining a global, intelligent, reliable, and future-proof brand

MUMU Chinese Cuisine,

Helping a brand evolved

China Mobile Shantou 2022,

Visual system

For freelance works, collaboration and opportunities

phoenix.f.gao@gmail.com

2024

For freelance works, collaboration and opportunities

phoenix.f.gao@gmail.com

2024

For freelance works, collaboration and opportunities

phoenix.f.gao@gmail.com

2024