phoenixgao, design

Strategized and developed enterprise-scale visual system

2024 visual system / brand strategy

Strategized and developed enterprise-scale visual system

2024 visual system / brand strategy

Realtor, Digital Assets / Marketing Collateral

designed for the team based around newly launched features (more soon, available on demand)

Rebranded research-based international education center

2024 brand experience / identity system (work in progress, more soon)

Rebranded research-based international education center

2024 brand experience / identity system (work in progress, more soon)

Identity, art & editorial direction for an community-driven magazine about the world of food and drink

2024 brand strategy / visual identity

Identity, art & editorial direction for an community-driven magazine about the world of food and drink

2024 brand strategy / visual identity

off.menu

2024 art & editorial direction

off.menu

2024 art & editorial direction

Thesis, multiple identities, one body.

2024 book / typography

Thesis, multiple identities, one body.

2024 book / typography

Walden Optical

2024 visual identity / bilingual type (more soon)

Walden Optical

2024 visual identity / bilingual type (more soon)

DP posters series, RISD Graphic Design department

2024 poster / visual system

DP posters series, RISD Graphic Design department

2024 poster / visual system

Experimental, A book made without ink

2023 book / experimental type

Experimental, A book made without ink

2023 book / experimental type

An identity system distilling the iconic form of Belgian potato fries

2023 visual identity system / art direction

An identity system distilling the iconic form of Belgian potato fries

2023 visual identity system / art direction

A strikingly different looking vineyard

2023 visual identity system

A strikingly different looking vineyard

2023 visual identity system

An ongoing curation of beautiful, iconic traffic cones

2023 creative coding / web design

An ongoing curation of beautiful, iconic traffic cones

2023 creative coding / web design

Making light

2024 poster / prints

Making light

2024 poster / prints

Reviving a stub pen script

2024 variable font

Reviving a stub pen script

2024 variable font

Seasonal packaging

2023 packaging design / visual identity system / art direction

Seasonal packaging

2023 packaging design / visual identity system / art direction

Imagine making a cat’s life better by enjoying a cup of cream tea

2023 campaign / art direction / visual system

Imagine making a cat’s life better by enjoying a cup of cream tea

2023 campaign / art direction / visual system

Celebrating the 574th anniversary of typography

2024 poster / typography

Celebrating the 574th anniversary of typography

2024 poster / typography

Exploring experimental visual storytelling

2023 image-making / publication / storytelling

Exploring experimental visual storytelling

2023 image-making / publication / storytelling

How do you make a piece of design that tastes like the sun beating on you in the mediterranean coast

2023 publication / typography

How do you make a piece of design that tastes like the sun beating on you in the mediterranean coast

2023 publication / typography

Keeping grotesque typefaces alive

2022 typography / publication / web / experimental type

Keeping grotesque typefaces alive

2022 typography / publication / web / experimental type

Defining a global, intelligent, reliable, and future-proof brand

2022 identity / brand positioning

Defining a global, intelligent, reliable, and future-proof brand

2022 identity / brand positioning

Helping a brand evolved

2022 identity / typeface design

Helping a brand evolved

2022 identity / typeface design

China Mobile Shantou

2022 visual system

China Mobile Shantou

2022 visual system

For freelance works, collaboration and opportunities

phoenix.f.gao@gmail.com

2024

For freelance works, collaboration and opportunities

phoenix.f.gao@gmail.com

2024

For freelance works, collaboration and opportunities

phoenix.f.gao@gmail.com

2024