The irregularly shaped tickets, stationery, and other merchandise all stem from the logotype, inviting people to come in and immerse themselves in the intriguing history of potatoes and the Belgian fries through an interactive and informative tour, hoping to leave visitors with a lasting memory of their time at the museum.
The irregularly shaped tickets, stationery, and other merchandise all stem from the logotype, inviting people to come in and immerse themselves in the intriguing history of potatoes and the Belgian fries through an interactive and informative tour, hoping to leave visitors with a lasting memory of their time at the museum.
Creative Year: 2023
Designer / Creative Team: Phoenix Feifan Gao
Art Direction: Phoenix Feifan Gao
Creative Year: 2023
Designer / Creative Team: Phoenix Feifan Gao
Art Direction: Phoenix Feifan Gao
Frietmuseum (Fries Museum)
Frietmuseum (Fries Museum)
2023 visual identity system / art direction
2023 visual identity system / art direction
Speculative brand system and visual strategy for Frietmuseum, Bruges, Belgium, designed based around the vision of creating an atypical moment, an engaging and memorable experience for all visitors.
The identity system draws direct inspiration from the Belgian potato fry, distilling the iconic form into clean, geometric rectangles, celebrating the rich history and cultural significance of Belgian fries in a modern, playful, and visually striking manner.
Speculative brand system and visual strategy for Frietmuseum, Bruges, Belgium, designed based around the vision of creating an atypical moment, an engaging and memorable experience for all visitors.
The identity system draws direct inspiration from the Belgian potato fry, distilling the iconic form into clean, geometric rectangles, celebrating the rich history and cultural significance of Belgian fries in a modern, playful, and visually striking manner.