Variable identity system designed around the idea of signature to highlight the community of people — chefs, baristas, front of house.
Editorial direction designed around curated photo essays and interviews, documenting the untold stories behind our favorite restaurants, bars, cafes, and pop-ups.
Variable identity system designed around the idea of signature to highlight the community of people — chefs, baristas, front of house.
Editorial direction designed around curated photo essays and interviews, documenting the untold stories behind our favorite restaurants, bars, cafes, and pop-ups.
Creative Year: 2024
Designer / Creative Team: Phoenix Feifan Gao, Tony Dongfang Zhao
Motion: Phoenix Feifan Gao, Tony Dongfang Zhao
Photography: Sophie Chen
Creative Year: 2024
Designer / Creative Team: Phoenix Feifan Gao, Tony Dongfang Zhao
Motion: Phoenix Feifan Gao, Tony Dongfang Zhao
Photography: Sophie Chen
2024 brand strategy / visual identity / art & editorial direction
2024 brand strategy / visual identity / art & editorial direction
Ongoing design and art direction for off-menu, an community-driven magazine about the world of food and drink.
Ongoing design and art direction for off-menu, an community-driven magazine about the world of food and drink.