Variable identity system designed around the idea of signature to highlight the community of people — chefs, baristas, front of house.


Editorial direction designed around curated photo essays and interviews, documenting the untold stories behind our favorite restaurants, bars, cafes, and pop-ups. 

Variable identity system designed around the idea of signature to highlight the community of people — chefs, baristas, front of house.


Editorial direction designed around curated photo essays and interviews, documenting the untold stories behind our favorite restaurants, bars, cafes, and pop-ups. 

Creative Year: 2024
Designer / Creative Team: Phoenix Feifan Gao, Tony Dongfang Zhao
Motion: Phoenix Feifan Gao, Tony Dongfang Zhao
Photography: Sophie Chen

Creative Year: 2024
Designer / Creative Team: Phoenix Feifan Gao, Tony Dongfang Zhao
Motion: Phoenix Feifan Gao, Tony Dongfang Zhao
Photography: Sophie Chen

2024 brand strategy / visual identity / art & editorial direction

2024 brand strategy / visual identity / art & editorial direction

Ongoing design and art direction for off-menu, an community-driven magazine about the world of food and drink. 


Issue 01 Pre-Order ↗

Ongoing design and art direction for off-menu, an community-driven magazine about the world of food and drink. 


Issue 01 Pre-Order ↗

For freelance works, collaboration and opportunities

2024

For freelance works, collaboration and opportunities

2024

For freelance works, collaboration and opportunities

2024