B2B company Sunnic focuses technology and development, delivers comprehensive digital data protection solutions for Regional Banks and Government Agencies. Its parent company ABPGroup, founded in 2014 with its headquarter in Singapore, is Asia’s leading cybersecurity technology provider focusing on providing best-of-breed solutions that address today’s pressing challenges.
"We Drive, We Design, We Build. Where technical expertise and strategic technology alliances come together to secure your critical assets."
— Sunnic
The brand personality is visualized in the new identity through a distinct bespoke typeface for Sunnic. The designs are all carried a simple color palette of blue, white, and black, aligning with the parent company.
B2B company Sunnic focuses technology and development, delivers comprehensive digital data protection solutions for Regional Banks and Government Agencies. Its parent company ABPGroup, founded in 2014 with its headquarter in Singapore, is Asia’s leading cybersecurity technology provider focusing on providing best-of-breed solutions that address today’s pressing challenges.
"We Drive, We Design, We Build. Where technical expertise and strategic technology alliances come together to secure your critical assets."
— Sunnic
The brand personality is visualized in the new identity through a distinct bespoke typeface for Sunnic. The designs are all carried a simple color palette of blue, white, and black, aligning with the parent company.
Creative Year: 2022
Designer / Creative Team: Phoenix Feifan Gao
Logotype (bespoke): Phoenix Feifan Gao
Art Direction: Phoenix Feifan Gao, Sunnic
Sunnic: Zoey
Creative Year: 2022
Designer / Creative Team: Phoenix Feifan Gao
Logotype (bespoke): Phoenix Feifan Gao
Art Direction: Phoenix Feifan Gao, Sunnic
Sunnic: Zoey
Sunnic, Rebrand
Sunnic, Rebrand
2022 identity / brand positioning
2022 identity / brand positioning
Type, identity mark designed for Sunnic as part of the parent company ABP group;
Sunnic, a B2B company Sunnic focuses technology and development, is looking to expand its global presence in the coming years. As such, it requires a fresh identity identity that is more aligned with the current state of the company. The original identity comes from a 15-year old design, a newer design is in need to bring innovation and better alignment;
the identity builds on the previous design but taking a more innovative, direct, and recognizable approach, aimed to position Sunnic as a global, intelligent, reliable, and future-proof brand, helping it stand out in the competitive cybersecurity technology market.
Type, identity mark designed for Sunnic as part of the parent company ABP group;
Sunnic, a B2B company Sunnic focuses technology and development, is looking to expand its global presence in the coming years. As such, it requires a fresh identity identity that is more aligned with the current state of the company. The original identity comes from a 15-year old design, a newer design is in need to bring innovation and better alignment;
the identity builds on the previous design but taking a more innovative, direct, and recognizable approach, aimed to position Sunnic as a global, intelligent, reliable, and future-proof brand, helping it stand out in the competitive cybersecurity technology market.