Creative Year: 2022
Designer / Creative Team: Phoenix Feifan Gao
Typeface: Phoenix Feifan Gao
Art Direction: Phoenix Feifan Gao
Creative Year: 2022
Designer / Creative Team: Phoenix Feifan Gao
Typeface: Phoenix Feifan Gao
Art Direction: Phoenix Feifan Gao
Feld der Groteskschriften
Feld der Groteskschriften
2022 typography / publication / web / experimental type
2022 typography / publication / web / experimental type
Visual system created for the conceptual Grotesque Month which celebrates grotesque typefaces;
designed the printed publication in a super large-scale newspaper format and responsive web experiences looking into the history and multifaceted perspectives of grotesque typefaces;
designed static and animated posters with bespoke experimental typefaces that reimagined and exaggerated the grotesque form in today's context
Visual system created for the conceptual Grotesque Month which celebrates grotesque typefaces;
designed the printed publication in a super large-scale newspaper format and responsive web experiences looking into the history and multifaceted perspectives of grotesque typefaces;
designed static and animated posters with bespoke experimental typefaces that reimagined and exaggerated the grotesque form in today's context