The first specimen takes the form of a series spreads, each powered by two polymer plates. These plates emboss the sheets, allowing only the letterforms to surface. Meanwhile, the second specimen, an embodiment of the craft itself, features actual polymer plates as the pages, showcasing the process when one thing transforms into something else and moves from one dimension to another.


The pages detail the intricate process of making the letters: a pin punctures the surface of the paper, casting shadows that form the very letters of the typeface. With every change in perspective, a new letter emerges.


The first specimen takes the form of a series spreads, each powered by two polymer plates. These plates emboss the sheets, allowing only the letterforms to surface. Meanwhile, the second specimen, an embodiment of the craft itself, features actual polymer plates as the pages, showcasing the process when one thing transforms into something else and moves from one dimension to another.


The pages detail the intricate process of making the letters: a pin punctures the surface of the paper, casting shadows that form the very letters of the typeface. With every change in perspective, a new letter emerges.


Creative Year: 2023
Designer / Creative Team: Phoenix Feifan Gao
Typeface: Phoenix Feifan Gao
Photography: Phoenix Feifan Gao, Natasha Du, Joyce Ho

Creative Year: 2023
Designer / Creative Team: Phoenix Feifan Gao
Typeface: Phoenix Feifan Gao
Photography: Phoenix Feifan Gao, Natasha Du, Joyce Ho

The Type Specimen, HIIIBrand Award, 2023

The Type Specimen, HIIIBrand Award, 2023

2023 book / experimental type

2023 book / experimental type

Have you ever thought about a book made without ink? Can you imagine a typeface that is born on a surface and created from light and shadow?


Two experimental type specimen books speak to and respond to the idea where the traditional boundaries of ink and paper are re-imagined. What lies on a surface? What is the magic?

Have you ever thought about a book made without ink? Can you imagine a typeface that is born on a surface and created from light and shadow?


Two experimental type specimen books speak to and respond to the idea where the traditional boundaries of ink and paper are re-imagined. What lies on a surface? What is the magic?

For freelance works, collaboration and opportunities

2024

For freelance works, collaboration and opportunities

2024

For freelance works, collaboration and opportunities

2024